General Course Information

1.1 Course details

Course code: LLAW3215
Course name: Luxury Brands and Trademark Law
Programme offered under: LLB Programme
Semester: Second
Designated research course: Yes
Specialization: Commercial, corporate and financial law
Prerequisites / Co-requisites: No
Course offered to non-law students: No
Credit point value: 6 credits
Cap on student numbers: 30

1.2 Course description

The luxury industry plays an important role in many contemporary western and eastern societies. Economically, it is estimated that the top 100 luxury goods companies generated sales of US$212 billion in 2015. Culturally, as status symbols, luxury goods function to define class, social distinction, and personal beliefs and values. This seminar explores the rise of luxury brands and the role of trademark law in creating, sustaining, and regulating this industry. It examines landmark cases concerning trademark protection of luxury brands. Moreover, the seminar discusses the social, cultural, and political dimensions of luxury brands. It critically considers the public interest and social concerns arising from this rapidly developing area of economy and law.

1.3 Course teachers

Name E-mail address Office Consultation
Course convenor Haochen Sun haochen.sun@hku.hk CCT 307 By email

Learning Outcomes

2.1 Course Learning Outcomes (CLOs) for this course

CLO 1 Demonstrate an understanding of modern luxury branding strategies and the challenges such strategies may pose to traditional trademark law and policy.

CLO 2 Describe and explain the role of trademark law in protecting luxury brands.

CLO 3 Critically consider the social, cultural and political issues associated with luxury brands.

2.2 LLB Programme Learning Outcomes (PLOs)

Please refer to the following link: https://course.law.hku.hk/llb-plo/

2.3 Programme Learning Outcomes to be achieved in this course



3.1 Assessment Summary

Assessment task Due date Weighting Feedback method* Course learning outcomes
Class participation N/A 20% 1, 2, 3
One case commentary and one research paper TBC 80% 1 1, 2, 3
*Feedback method (to be determined by course teacher)
1 A general course report to be disseminated through Moodle
2 Individual feedback to be disseminated by email / through Moodle
3 Individual review meeting upon appointment
4 Group review meeting
5 In-class verbal feedback

3.2 Assessment Detail

To be advised by course convenor(s).

3.3 Grading Criteria

Please refer to the following link: https://www.law.hku.hk/_files/law_programme_grade_descriptors.pdf

Learning Activities

4.1 Learning Activity Plan

Seminar 3 hours / week for 12 teaching weeks
Private study time: 9.5 hours / week for 12 teaching weeks

Remarks: the normative student study load per credit unit is 25 ± 5 hours (ie. 150 ± 30 hours for a 6-credit course), which includes all learning activities and experiences within and outside of classroom, and any assessment task and examinations and associated preparations.

4.2 Details of Learning Activities

To be advised by course convenor(s).

Learning Resources

5.1 Resources

Reading materials: Reading materials are posted on Moodle
Core reading list: TBA
Recommended reading list: TBA

5.2 Links

Please refer to the following link: http://www.law.hku.hk/course/learning-resources/