General Course Information
1.1 Course details
| Course code: | LLAW6200 /JDOC6200 |
| Course name: | Trademark Law |
| Programme offered under: | LLM Programme / JD Programme |
| Semester: | Second |
| Prerequisites / Corequisite: | No |
| Credit point value: | 9 credits / 6 credits |
1.2 Course description
Trademarks play a crucial role in merchandizing all varieties of goods and services and protecting consumers interests. The course will explore the cutting-edge issues and landmark cases in trademark law. It will cover issues and cases concerning trademark registration, anti-confusion protection, anti-dilution protection, trademark fair use, and e-commerce. Landmark cases will be drawn from the United States, the European Union, China and Hong Kong. Moreover, the course will discuss the social, cultural, and political dimensions of trademarks. It will critically consider the public interest and social concerns arising from the legal protection of trademarks.
1.3 Course teachers
| Name | E-mail address | Office | Consultation | |
| Course convenor | Taorui Guan | trguan@hku.hk | CCT 714 | By email |
Learning Outcomes
2.1 Course Learning Outcomes (CLOs) for this course
CLO 1 Describe and explain the international and domestic frameworks as well as key concepts in trademarks protection.
CLO 2 Describe and explain the role of trademark law in protecting brands and consumers.
CLO 3 Apply the knowledge and understanding of trademark law and policy in practical situations, including in formulating branding strategies.
CLO 4 Demonstrate an awareness of the social, cultural and political issues associated with the legal protection of trademarks.
2.2 LLM and JD Programme Learning Outcomes (PLOs)
Please refer to the following link:
LLM – https://course.law.hku.hk/llm-plo/
JD – https://course.law.hku.hk/jd-plo/
2.3 Programme Learning Outcomes to be achieved in this course
| PLO A | PLO B | PLO C | PLO D | PLO E | PLO F | |
| CLO 1 | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| CLO 2 | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| CLO 3 | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| CLO 4 | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Assessment(s)
3.1 Assessment Summary
| Assessment task | Due date | Weighting | Feedback method* | Course learning outcomes |
| Class participation | N/A | 20% | 5 | 1, 2, 3, 4 |
| Take home exam | TBC | 80% | 1 | 1, 2, 3, 4 |
| *Feedback method (to be determined by course teacher) | |
| 1 | A general course report to be disseminated through Moodle |
| 2 | Individual feedback to be disseminated by email / through Moodle |
| 3 | Individual review meeting upon appointment |
| 4 | Group review meeting |
| 5 | In-class verbal feedback |
3.2 Assessment Detail
To be advised by convenor(s).
3.3 Grading Criteria
Please refer to the following link: https://www.law.hku.hk/_files/law_programme_grade_descriptors.pdf
Learning Activities
4.1 Learning Activity Plan
| Seminar: | 3 hours / week for 12 teaching weeks |
| Private study time: | 9.5 hours / week for 12 teaching weeks |
Remarks: the normative student study load per credit unit is 25 ± 5 hours (ie. 150 ± 30 hours for a 6-credit course), which includes all learning activities and experiences within and outside of classroom, and any assessment task and examinations and associated preparations.
4.2 Details of Learning Activities
To be advised by course convenor(s).
Learning Resources
5.1 Resources
| Reading materials: | Reading materials are posted on Moodle |
| Core reading list: | TBA |
| Recommended reading list: | TBA |
5.2 Links
Please refer to the following link: http://www.law.hku.hk/course/learning-resources/